Automakers lose $900 million in recalls due to inadequate OTA update capability

Automakers lose $900 million in recalls due to inadequate OTA update capability

Imagine, as you’re reading this, a notification appears on your cell phone to tell you it’s time to perform a software update. Instead of pressing a button to perform the update, you get in your car, drive down to the store you bought the phone from, and ask the assistant to perform the update for you – they tell you that, although it will be performed at no cost, you’ll have to leave your phone overnight, and come back and pick it up tomorrow. Madness, right? Why would anyone spend their time, and suffer the inconvenience, to turn in their device for a software update that can so easily be installed over the air? Yet, our research suggests that more than three million vehicles across the USA and Europe are recalled to a dealership each year for safety-related software updates, costing automakers more than $900 million. And that’s not to mention any functional and customer satisfaction software updates, such as unlocking new infotainment capabilities. As you will likely know, these software updates should be able to be accomplished via OTA, but, excluding Tesla, the vast majority continue to be dealer performed. If automakers used a scalable OTA platform that could reach all areas of the vehicle, such as eSync, they could enable an environment of reduced costs and greatly improved customer experiences. When talking to the wider industry, it’s easy for OTA and the softwaredefined vehicle to seem somehow ethereal – a solution for a problem that doesn’t yet exist. What our recall story demonstrates, however, is that the benefits of a standardized, scalable OTA platform can be realized today. eSync can help enable the cultural transition to the software-defined vehicle. I hope you enjoy reading more about this story, as well as several others included in this update. I recognize that some time has passed since our last such correspondence, but please rest assured that we will be in touch more regularly now with this new-look newsletter, giving you the latest news and information about the eSync Alliance and asking for your input via LinkedIn polls and more. 

LinkedIn Poll:

This month, we’re running a poll on LinkedIn to see if you know how many vehicles in the USA have had OTA-resolved recall work carried out in the last 12 months. Head over to our LinkedIn page to cast your vote. We’ll let you know the answer in the next newsletter. 

CityQ and Luxoft join the eSync Alliance

The eSync Alliance is delighted to welcome CityQ and Luxoft and new association members. The pair are joining our rapidly growing network of automakers, Tier-1 suppliers, and digital software companies already enjoying the benefits of the eSync bi-directional data pipeline. Learn more about CityQ and Luxoft here.

Automakers Lose $900 Million in Recalls

Auto manufacturers are spending more than $900 million per year in the USA and Europe, due to physical recalls that could be performed via over-the-air (OTA) software updates. The eSync Alliance, which conducted the research, is calling on automakers to step up their deployment of OTA updates by using a standardized, industry-proven platform. Learn more here.

MEET A MEMBER: APTIV

One of our greatest strengths is the collective knowledge of our members. Each has a role to play in contributing to the Alliance’s success. Aptiv addresses mobility’s toughest challenges through its deep software and systems integrations expertise across 131 manufacturing facilities and 11 major technical centers worldwide, to deliver market-relevant solutions for its customers. At CES this year, Aptiv showed a functioning demonstration of their Smart Vehicle Architecture (SVS) utilizing eSync.

FAQs:

Does eSync technology require a specific operating system or cloud infrastructure? 
Accessibility is one of eSync’s greatest strengths. The technology specifications define the architecture, functional behavior, and interfaces of the server, client, and agent. That means that it can be implemented in any operating system. Similarly, the specifications don’t bind the eSync server to a particular cloud infrastructure. Visit our website to find out more at the eSync FAQ page.

eSync Alliance
39650 Liberty St, Suite 255, Fremont
California 94538 United States
eSync, and the eSync symbol are trademarks of eSync Alliance, Inc.
Copyright © 2022 eSync Alliance, Inc. |
All Rights Reserved From the Director’s Corner, Issue 8

Share:

Recent News

Firefly_Futuristic Indian city with highways full of connected cars and EVs, glowing digital 183244
eSync Alliance expands into India with major OEM partnerships
Futuristic electric vehicle beneath a glowing cloud with a padlock symbol, representing secure over-the-air (OTA) automotive software updates and cloud-based cybersecurity.
VicOne Joins eSync Alliance to Boost Automotive OTA Security
Renesas Gateway Solution with R-Car-S4-SoCs_PMICs noTitle
eSync Alliance welcomes Renesas as a new member
eSyncCES2025_Edit[33]
eSync Alliance Focuses on Containerized Automotive Software for CES
ASAM logo
eSync Alliance and ASAM e.V. Collaborate on Over-the-Air Service-Oriented Vehicle Diagnostics
eSync AutoTech Demo pic 1
eSync Alliance Unveils Dynamic OTA Demo at AutoTech: Detroit Debut
Approved V2.2 image
eSync Alliance updates specification to accelerate Software-Defined Vehicle development with greater collaboration on automotive OTA
gclissold01_vehicle_over_the_air_software_connected_data_techno_bc8a1d56-2a0f-465a-b6b0-04a99e6dd0c6
eSync technology brings Cyient into the Alliance
OTA vehicle
Quest Global membership Increases eSync Alliance’s Asia Pacific Presence
All members meeting 2023 - eSync(1)
The eSync Alliance reflects on a successful Annual Members Meeting